-
subscribe
translator










































-
recent blogs
- Are You Really Selling Sponsorship?
- Getting to “Yes” – Two Webinars, One Simple Process for Selling Sponsorship
- How the World Cup Ambushed Itself
- Think an Online Form Will Make Sponsorship Selection Easier? Think Again!
- Video Tutorial: Sponsorship Proposal Basics in About 10 Minutes
- Video Tutorial: Ambush Marketing Basics in About 10 Minutes
- Five Ways Sponsors Abuse the Privilege
- Best Practice Sponsorship Haters (and Why They Don’t Bother Me)
- Sponsorship School Hits a Snag
- Do You Need Senior Executive Buy-In to do Best Practice Sponsorship?
-
blog topics
- ambush marketing
- announcements
- best practice sponsorship
- blogs for sponsors
- blogs for sponsorship seekers
- call in the coach
- cmo must reads
- how-to
- non-profits
- off-topic
- politics
- social media
- sponsorship brokers
- sponsorship budgets
- sponsorship for beginners
- sponsorship issues
- sponsorship leverage
- sponsorship measurement
- sponsorship negotiation
- sponsorship pricing
- sponsorship sales
- sponsorship selection
- sponsorship servicing
- sponsorship strategy
- standardisation
- Uncategorized
-
best of kim´s blogs
- Why Being a “Brand Hero” is Bad for Business
- Are Sponsors Worth the Headache?
- The “Designated Problems” of the Sponsorship Industry
- My Favourite Resources for Sponsorship Professionals
- 12 Steps: A Sponsorship Seeker’s Guide to the Recovery
- 12 Steps: A Sponsor’s Guide to the Recovery
- Six Signs a Sponsor is Just Not That into You
- For Maximum Impact, Forget the Event, Concentrate on the Event Experience
- Ambush Marketing: In Praise of Ambushing Up
- Five telltale signs of a “magic wand” sponsor
- Corporate Sponsorship Lies (and What They Really Mean)
- Sponsorship Seekers: Five Phrases You Should Say More Often (and a Couple You Should Ban)
- Sponsors: Five Phrases You Should Say More Often (and a Few You Should Ban)
-
archives
-
search

- Welcome to my blog!
I’m Kim Skildum-Reid, I’ve been doing sponsorship for about twenty-four or so years, and I really love it. I’m also never short of an opinion, idea, story, or rant, so the fact that I have a blog is a good thing. Otherwise, my poor husband would bear the brunt of it, and as a builder, he really couldn’t give a rat’s bum.
Most of this blog is about sponsorship or some other aspect of marketing, but not always. I’ll try to keep stories about my little girl to an absolute minimum. In addition to current blogs, you can also search by topic, month, or if you’re looking for something really specific, use the search box.
If you have something you want to get off your chest or that you think I should hear about, I’d love to hear from you, so feel free to drop me a line by email. Just click the little envelope!




