Developing your sponsorship offers and sponsorship sales are two very big subjects - closely linked, and together, the key to increasing your sponsorship revenue. To do these subjects justice, we need more time than the standard 60-90 minute webinar, so have broken it into two webinars that work very well together. You are also welcome to register for just one.

For complete information on both of these webinars, click on the registration link, below, or download the full PDF brochure.

21 July – Best Practice Offer Development: Who to target, what to offer

This 90-minute, live webinar will take you through the mindset and process for developing compelling, value-packed offers that will capture potential sponsors’ attention and differentiate you from the competition. There is no guarantee a potential sponsor will say “yes”, but using these techniques will considerably increase your chances. This is a perfect compliment to Best Practice Sponsorship Sales on 4 August. Topics include:

• Creating a well-targeted hit list
• Prioritising: Who are your most promising prospects
• Getting the background information you need to create a great offer
• When to contact the sponsor and what to say
• The critical importance of getting to the big ideas
• The creative offer development process. Note: This process will be delivered in case-study form, enabling participants to see an offer develop
• Creating a benefits list that works

4 August – Best Practice Sponsorship Sales: Turning your sponsorship vision into revenue

This 90-minute, live webinar will show you how to formalise your offer, get it to the right person, follow up, negotiate, and close the deal. This webinar is the perfect compliment to the Offer Development webinar on 21 July, covering topics such as:

• What must be included in your proposal
• Proposal “extras” that can make a big difference (and what to avoid)
• Structuring your proposal for maximum impact
• Making it easy for the sponsor to sell the offer internally
• Pricing your offer correctly
• Protecting your creative ideas
• Getting your offer to the right person (and who to avoid)
• Must-know negotiation tips, tricks, and what you should never do
• Valuing in-kind sponsorship
• Formalising the agreement

Both webinars are offered twice, to accommodate different time zones. Below are some indicative times. Please be sure to check the time and date in your region. I recommend http://everytimezone.com. Please indicate your preferred session when you register.