According to some company that really should know better, Sun Life got $26 million in exposure for their new sponsorship of Dolphins Stadium during the Super Bowl. Po nekaterih Družba mora vedeti, da je res bolje, Sun Life dobil $ 26 milijonov izpostavljenosti za novo sponzorstva Dolphins Stadium v času Super Bowl.

What is this, 1992?? Kaj je to, 1992?

Media equivalencies should be banished to wherever Milli Vanilli disappeared to, because as measures of sponsorship success go, it is just as fake and insubstantial. Mediji ekvivalence, je treba pregnan, da kjerkoli Milli Vanilli izginila s, ker so ukrepi, sponzorstva uspeh gre, je prav tako ponaredek in nebistvene.

Where are the measures of changes in perceptions? Kadar so ukrepi spremembe načina mišljenja? Where are the measures of behaviour changes? Kadar so ukrepi spremembe obnašanja? Why did they find it necessary to issue a press release touting a measure that is so roundly condemned as irrelevant? Zakaj so našli da je potrebno izdati sporočilo za javnost touting ukrep, ki je tako ostro obsodila kot je nepomembno? What kind of advice are they getting?? Kakšen nasvet so dobili?

I'm flabbergasted. Jaz sem flabbergasted.

This entire blog is full of how to make sponsorship work and alternatives to old school thinking, so I won't repeat myself here. Ta blog je vse polno, kako sponzorstvo delo in alternative stara šola mišljenja, zato ne bom ponavljal bom tukaj. My only recommendation is for readers to do themselves a favour and ignore this corporate chest-beating. Moje priporočilo je, samo za bralce, da sami ne podpirajo, in zanemariti tega podjetja v prsih-blaženost. It's just an ego trip. To je samo ego potovanja.

Read all about it in Preberite vse o tem v Media Week. Media Week.