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	<title>Comments on: Sponsorship White Papers Updated and Upgraded!</title>
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	<link>http://blog.powersponsorship.com/index.php/2010/02/sponsorship-white-papers-updated-and-upgraded/</link>
	<description>Kim Skildum-Reid&#039;s Corporate Sponsorship Blog</description>
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		<title>By: Karl Lusbec</title>
		<link>http://blog.powersponsorship.com/index.php/2010/02/sponsorship-white-papers-updated-and-upgraded/comment-page-1/#comment-162</link>
		<dc:creator>Karl Lusbec</dc:creator>
		<pubDate>Sun, 23 May 2010 11:51:17 +0000</pubDate>
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		<description>Thanks a bunch to put these documents online. I downloaded them and they are a great source of knowledge and information. Keep on the good work!
My favourite: &quot;Your job as a sponsor is not to involve people in your brand story, it’s to involve your brand in their stories&quot;.</description>
		<content:encoded><![CDATA[<p>Thanks a bunch to put these documents online. I downloaded them and they are a great source of knowledge and information. Keep on the good work!<br />
My favourite: &#8220;Your job as a sponsor is not to involve people in your brand story, it’s to involve your brand in their stories&#8221;.</p>
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