My Favourite Super Bowl Ads : : Kim Skildum-Reid's Corporate Sponsorship Blog

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I’m Kim Skildum-Reid, I’ve been doing sponsorship for about twenty-four or so years, and I really love it. I’m also never short of an opinion, idea, story, or rant, so the fact that I have a blog is a good thing. Otherwise, my poor husband would bear the brunt of it, and as a builder, he really couldn’t give a rat’s bum.

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Posted on 8 February 10 by Kim Skildum-Reid

The Super Bowl is over and the Saints won. As a Vikings fan, I’m not super happy about that, although I am happy for the people of New Orleans, who deserve some good news. At least Brett Favre will be delighted, as he has now relinquished the title of “Most Heartbreaking Interception in the Playoffs” title to Peyton Manning. He’ll be sending a gift basket tomorrow.

I know it’s a bit off topic, but I wanted to share my favourite Super Bowl ads. I’m leaving comments open, so please let me know what your favourites were.

Want to see them all and vote? Check out www.adbowl.com.

Google “Parisian Love”

I can’t tell you how much I love this ad. This is in my top three ads of all time. Seriously.

Audi “Green Police”

Okay, I’m a tree-hugging. composting greenie and I love this ad. The only thing they’re missing is a hotline so I can turn in my neighbour who burns trash in the backyard.

KGB “Sumo

Never heard of KGB before, but I like this ad!

E*Trade “Girlfriend”

I didn’t really like the other E*Trade ads, but this was good.

Snickers “You’re Not You”

Put Betty White in an ad and you’re onto a winner!

Honourable mentions

Hyundai “Old Brett Favre”

I’m a Vikings fan and will someday forgive Brett Favre for that pass.

Flo TV “My Generation”

Love it. Great cause-related hook at the end. Too bad The Who didn’t sound like that at halftime.

Doritos “Underdog”

I thought the Doritos ads were just okay, but this one made me really crack up. A juvenile moment, perhaps.

Volkswagen “Punch Dub”

Entertaining. Maybe VW could sponsor a new division of the MMA.

Dove Men

I liked this ad, but I don’t know why. Maybe just because it wasn’t bad.

The also-rans

There were a lot of other ads that fell into the category of, “this is the best you can do for the Super Bowl??”. Why a company would pay for a Super Bowl ad and not bring their A-game is beyond me.

Bridgestone – Yawn.
Bud Light/Budweiser – Perhaps they should have bought just one ad and actually… you know… put some effort into it.
A-B/Budweiser “Fences” – Beautifully shot and sweet, but a bit half-baked and preachy.
Careerbuilder.com – Another Yawn
Census – Why is the census even advertising on the Super Bowl? Isn’t there a better use for those millions of taxpayer dollars?
Coca-Cola – Pepsi finally lets go of the Super Bowl and this is the best they can come up with?
Diamond Foods – Not “awesomer”. Try “stupider”.
Dockers – Strange. I understand the “free pants” website crashed.
Dodge – I’m pretty sure there is not a woman alive who likes this ad.
Dr Pepper – Meh.
E*trade – How many times can I say “yawn”?
EA – Good music, good tagline, that’s about it.
Focus on the Family (AKA “the Tebow ad”) – After all the hoo-ha, the ad itself didn’t say very much. Good plan to push the polarising stuff to the website, although given people already know the rest of the story from all the media coverage, they’re probably preaching to the converted.
Gatorade – Gorgeous, glorious ad, but it’s been done before.
Go Daddy – Scantily clad women still go with football, apparently. Like Danica Patrick, though.
HomeAway – Again… yawn.
Honda – The ad would be much better without that bum-ugly car in it.
Intel – Cute, not great.
Kia – My daughter would love this. She’s five.
McDonald’s – Just bring back the Jordan/Bird ad!
Michelob Ultra – Every sport-themed ad cliche rolled into one.
Monster.com – Every fiddling beaver should use it.
Motorola – Going through all these ads again, I am convinced that there are only three storyboards in all of adland.
Papa Johns – Following in the footsteps of every pit crew ad ever made.
Round Up – What a waste of an ad.
Select 55 – “The World’s Lightest Beer” is floating in the air… groundbreaking!
Sketchers Shape Ups – Boring, but I bet it sells a lot of shoes.
Sprint Nextel – This was just embarrassing.
Taco Bell – Before that ad, Charles Barkley was cool.
Teleflora – They made their point. That’s all I want to say about that.
TruTV – I don’t get it.
Vizio – A one-minute ad showing how many things your TV can do. I didn’t know Apple licensed their ads.