A urma on de laControversy Central #1: Tigru A pierde ( aproape) Fiecare, acesta este un interesant caz de un advertisment a crea la spre leverage un sponsorship �n�untru unul regiune being un disaster �n�untru alt. Here’s art.hot. setup:

Aici �n�untru Australia, it’s var�, �i �n�untru var�, our major sporturi is cricket. This litoral, we’ve joc interna�ional series la cas� contra art.hot. Vest India �i Pakistan. KFC, un lung- timp burete de Australia Cricket, a crea un series de TELEVIZIUNE ads, chemare “Cricket Survival Ghid. On unul de pe ei, tu ai un lone Australian cricket supporter, �mbr�cat �n Australian verde �i aur, �edere amongst art.hot. opposition. �n�untru this caz, it was Vest Indian wearing ro�u �i verde �i enthusiastically supporting lor team, as cricket supporters a face. Acum that tu ai art.hot. contact, aici este meu art.hot. advertisment:

De ce was I concerned despre art.hot. contact? Fiindc� art.hot. advertisment was made specifically pentru art.hot. Australian audience, referring la spre un foarte special situa�ie, �i it made parfum sense jos aici. C�nd art.hot. advertisment a lovi Tinere�e, totu�i, un vocal minority de principal Americans f�r� benefit de contact – sau �n�untru ni�te forums, nu caring despre art.hot. contact – decided la spre chemare “racism”. De ce este o unic unul alb guy? De ce is fiecare else negru? De ce e�ti art.hot. negru oameni art.hot. unic ones acting sus? De ce does el think pr�jit pui voin�� a voi fix tot? De ce este un “uncomfortable situa�ie?

I grew sus �n�untru America �i s�nt un dual cet��ean, so I a face understand art.hot. angle. �i clar, dac� this was un American advertisment depicting unul alb American �i un buchet de negru Americans, it trec.de la will a fi teribil offensive. Numai it’s nu. It’s despre unul Aussie cricket supporter cine cumva luat un scaun �n mijlocul art.hot. Vest Indian supporters, cu nu hidden agen�ie cu art.hot. pui. Acolo is nu racial sensitivity despre pr�jit pui �n�untru Australiasau art.hot. Vest India – it’s chiar pui.

Foarte bine, I’m done defending art.hot. advertisment �i gata la spre conversa�ie despre art.hot. mai mare tablou

Dac� un rachiu is la spre a lega cu un target pia��, tu a face it by reflecting �i respecting art.hot. patim�, interes, �i humour de that cultur�. Tu conversa�ie despre what’s happening �i tu speak art.hot. limbaj, care means it Mai nu a face o mul�ime de sense sau mean art.hot. same thing undeva else. Contact is tot.

Aceasta este o global marketplace, numai have noi �ntr-adev�r luat la point unde fiecare advertisment �i fiecare sponsorship leverage strategy, has la spre a fi a verifica pentru cultur� sensitivities – despre race sau otherwise – around art.hot. lume? A face noi �ntr-adev�r have la spre cater la spre global sensitivities pentru regional ads, sear� though art.hot. pauz� de la lume trec.de la will have la spre energieprivire pentru aceia ads pe internet �n�untru ordine la spre a fi offended by pe ei? Imagine art.hot. ads, �i cum plicticos ei trec.de la will a fi.

S�u’ un slippery, pericol slope. Trec.de la will McDonald’s a fi capabil la spre manifestare un burger �n�untru un advertisment, fiindc� it Mai offend ni�te cultur� by glorifying art.hot. eating de carne? Costum de baie de dam� foarte sumar �i sexual innuendo trec.de la will a fi afar�, as acolo e�ti orice num�r de cultur� that trec.de la will a considera that that la spre a fi un caz de egregious sexual permissiveness. Nici unul de that voin�� a voi fericit, de course, so de ce does un Australian advertisment despre making prieten cu un Vest Indian crowd la un cricket meciuri by sharing pui cu pe ei have la spre conform la spre American sensitivities?

Apparently, it does, fiindc� �n�untru un outstanding display de cowardice, KFC �mpins art.hot. advertisment de la Australian televiziune. It’s un ur�t precedent. Foarte ur�t.