I was delighted to be asked last week to provide a guest blog to Harvard Business Review. The topic was Olympic sponsorship, and while I don’t argue that the Olympics are a huge marketing opportunity, I do lament that so many sponsors miss the biggest opportunity they have, leaving themselves open to ambush marketing.
Check out the blog, which was posted today:
“Why Olympic Sponsorships Aren’t Effective” at Harvard Business Review
Thanks, HBR!















































