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Why Olympic Sponsorships Aren’t Effective
Posted on 8 October 09  by  Kim Skildum-Reid

I was delighted to be asked last week to provide a guest blog to Harvard Business Review. The topic was Olympic sponsorship, and while I don’t argue that the Olympics are a huge marketing opportunity, I do lament that so many sponsors miss the biggest opportunity they have, leaving themselves open to ambush marketing.

Check out the blog, which was posted today:

“Why Olympic Sponsorships Aren’t Effective” at Harvard Business Review

Thanks, HBR!

 
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