I’ve chiar terminat un webinar pentru nu-profits �i a discuta un point that has featured �n�untru o mul�ime de meu tren program pentru art.hot. trecut mai mul�i v�rsta: Art.hot. myth de Societate Socialist Responsibility. Art.hot. problem� is that mul�i, mul�i major societate – companie that �ntr-adev�r voi know better – energie pentru this myth hook, linie, �i jgheab.

Art.hot. myth?

That un companie a putea “tick art.hot. CSR box” by sponsoring veninos �i colectiv organisations.

Art.hot. truth?

Veninos �i colectiv sponsorship have nothing la spre a face cu Societate Socialist Responsibility. Both e�ti positive activities pentru un companie �i absolutely recommended, numai ei s�nt nu rela�ii!

Societate Socialist Responsibility has un foarte special definition, �i it has la spre a face cu art.hot. company’s behaviour – cum ei a face bani, nu cum ei spend it. Dac� ei a face lor bani �n�untru un ethical, responsible, �i sustainable way, apoi atunci ei au already “ticked art.hot. CSR box”. Embarking on veninos �i colectiv sponsorships does nu mai �ndep�rtat art.hot. effort – o dat� art.hot. cutie is bilet, it’s bilet.

By art.hot. same semn, dac� un companie does nu a face afacere �n�untru un ethical, responsible, �i sustainable way, acolo is nu amount de cheques ei a putea a scrie la spre charitable organisations – nu amount de de sine-congratulatory pres releases ei a putea publicare – that voin�� a voi “tick art.hot. CSR box”.

Unlike Lesa Ukman de IEG’s premise �n�untruun a primi blog, I s�nt nu saying that “Corporate Socialist Responsibility is irresponsible”. Nu pentru un secund�. �n�untru frac�iune, as un arbore-hugging, recycling, composting verde cine a dona plenty la spre caritate asem�n�tor UNICEF, cine work la spre sf�r�it copil labour, I s�nt 100% behind companie being chemare la spre socoteal� despre art.hot. ethics �i sustainability de cum ei a face afacere.

Ce I s�nt saying is that veninos �i colectiv sponsorship – nu matter cum valoare ei s�nt sau cum mare art.hot. deal – does nu mitigate unsustainable, unethical afacere practices.

Veninos �i colectiv sponsorship is un frumos thing �n�untru s�u own right, harnessing art.hot. relevance, resonance, �i puternic �nn�scut �n�untru this tip de organisation la spre a crea economie de pia�� value pentru un rachiu. Art.hot. sponsor’s leverage program often provides sear� mai mult benefit la burete – mai mult income g�t veninos- rela�ii economie de pia�� program, mai mult comunic�ri de cheie mesaj, accent la spre un mai larg, broader audience, �i so much mai mult. Fiindc� it a putea provide such un puternic �ntoarcere la spre rachiu cine uses lor investments well, acesta este financiar sustainable while being meaningful la colectiv. Acesta este art.hot. epitome de that industrial catchphrase, “doing well by doing bun.

I dragoste veninos �i colectiv sponsorship. I’m tot pentru it. Numai 99.9999% de la timp, acolo is nu rela�ii whatsoever cu CSR. De ce nu 100%? Fiindc� acolo is always art.hot. exception that a face art.hot. conduc�tor, �i aici it goes…

Let’s say acolo is un minerit companie cine has left un trail de abandoned fibros al meu vizavi art.hot. Mare Maro P�m�nt de Australia. Ei pollute groundwater, dump irresponsibly, �i e�ti generally un blight pe mediu peisaj. Ei decide it’s high timp la spre clar sus lor act, datorie �n�untru part la spre increasing colectiv �i regulatory pres, numai don’t know unde la scrobeal�. Ei initiate un sponsorship rela�ii cu un reputable mediu caritate cine voin�� a voi – as part de lor major tov�r�ie – prezervativ un mediu ascultare, provide comprehensive recommendations pentru reducing lor “footprint” care merge �nainte, �i rejuvenating vechi al meu sites spate la spre localnic habitats. �n�untru this example, art.hot. caritate is providing art.hot. objective advice �i expertise la spre ajutor art.hot. minerit companiescimbare art.hot. way ei a face afacere, so acesta este mai mult ethical �i sustainable. This approach is art.hot. exception, care is posibil, numai a face nu mistake, it’s rar.

So ce is cu tot de ace�tia huge companie, cine �ntr-adev�r voi know better, having Socialist Responsibility teams cine conducere – tu oaspete it – portfolios plin de veninos �i colectiv sponsorships? Este that ei don’t understand art.hot. term? Sau a face ei �ntr-adev�r think scriere cheques a face pe ei socialist responsible?

Dac� ei don’t understand art.hot. term �i have simplu slapped art.hot. term “corporate socialist responsibility” onto economie de pia�� investments that alt companie chemare lor “community portfolio” ( sau similar), apoi atunci we’re chiar talking semantics. �i while I dorin�� ei weren’t folosire art.hot. term so incorrectly, acolo is nu harm done at�ta timp c�t art.hot. sponsorships e�ti well- selectat �i leveraged.

Pe alt m�n�, dac� ei think scriere aceia cheques �ntr-adev�r does a face pe ei “socially responsible”, art.hot. investments e�ti probably languishing, unleveraged �i unrealised fiindc� art.hot. investments had already fulfilled lor �ndatorire de bilet that mythical “CSR box”. Ce they’ve �ntr-adev�r luat is un de sine-congratulatory risip� de bani, �i dac� I were un shareholder, I trec.de la will have la spre �ntrebare cum ethical sau sustainable acesta este la spre risip� bani asem�n�tor that.

So, what’s art.hot. answer?

1. A pune CSR spate into art.hot. governance cutie, unde it sub.
2. A face art.hot. veninos �i colectiv investments that provide art.hot. cel mai bun economie de pia�� opportunities pentru al t�u rachiu �i leverage pe ei pentru mare results pentru al t�u rachiu, al t�u partener, �i al t�u target pia��.

Acolo, acum that wasn’t so tare, was it?