While we're at it, I don't particularly believe in “strategic philanthropy” either. Kamēr mēs esam uz to, es ne īpaši ticu "stratēģiskās filantropija" vai nu.
My belief is that any expenditure that a company makes where the intent is to change people's perceptions or change their behaviours, is marketing. Mana pārliecība ir, ka visi izdevumi, kas sabiedrībai dara, ja nolūks ir mainīt cilvēku uztveri vai mainīt savu uzvedību, ir mārketings. And any investment that is made for those marketing ends needs to be leveraged and measured. Un ieguldījumu, ko veic attiecībā uz minētajiem tirdzniecības gali jāvirza un izmērīt.
I don't care what budget the money comes out of. Man vienalga, ko budžeta nauda nāk no. Marketing is marketing. Mārketings ir mārketings. Let's just call it what it is. Let's just to sauc par to, kas tas ir.
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