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Known for straight talking advice and opinion, Kim's blog is fast becoming a go-to resource for the industry and media. A few of the new blogs:

Sponsors: What If You Could Start Over?

Controversy Central #2: KFC Turns Chicken

Controversy Central #1: Tiger Loses (Almost) Everyone

Sports Community Foundations and The Leverage Lie

What I Did on My Summer Vacation

My Top 10 Corporate Sponsorship Blogs of 2009

Sponsorship Seekers: How to Get Free Advice from a Consultant (and How Not To)

The Games Sponsorship Seekers Play – Game #3: The Outrageous Renewal

The Games Sponsorship Seekers Play – Game #2: Nickel and Diming

The Games Sponsorship Seekers Play – Game #1: Threats

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Power Sponsorship has one consultant, and she’s the best in the business

Are you ready for a change? Want to turbocharge your results? Check out Power Sponsorship Consulting with Kim Skildum-Reid.


Looking for a broker? We can't help you, but you might find someone who can in our Broker Registry.

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Need some advice? Objective input? Support through a tough or transitional time?

You can now have Kim Skildum-Reid, one of the world’s most respected sponsorship experts, as your on-call advisor! Click for more information or download a PDF brochure!

 
Do you believe that the sponsorship industry is looking up?


 

KSR homepageWelcome to Power Sponsorship! I’m Kim Skildum-Reid and this company is my “thing”.

Oh, Tiger, Tiger, Tiger... sports' first billion dollar man, and look what you've done to yourself! I've been all over the airwaves and newspapers giving my two-cents' worth, but if you want my unvarnished opinion, you need to check out my blog, "Sponsors in a Tiger Trap" and the follow up, "Controversy Central #1: Tiger Loses (Almost) Everyone".

I spent the month of December on holidays in South America, but still managed to fire out several more blogs packed with how-to, advice, and a little controversy. Check out the list over to the left. If you can't find what you're after on the list of recent blogs, go through to my blog page, where you can search through something like 80 blogs - mostly how-to and advice - on whatever topic you like. Still want more? Check out the free sponsorship white papers, templates, and cheat sheets.

My Australasian Sponsorship Workshop tour is now scheduled. I'm excited to be delivering workshops three fabulous cities: Sydney, Melbourne, and Auckland! For more, check out the links to the right or download the PDF brochure. Not sure? Check out what some of the past participants have said about the workshops (it's super good!).

The winners of The Corporate Haiku Challenge have been announced! Visit our corporate sponsorship haiku page and check out the three winners and all of the amazing entries. They are very funny! so our ! The three winners will each receive a complimentary coaching session from me (normal price US $700). If you've got a corporate sponsorship haiku that simply needs to be shared, don't let the end of the contest stop you - send them in! Check out the haiku page for details.

You can find me on Twitter and on LinkedIn. Also, be sure to look for the "Power Sponsorship" group on Facebook. I'm going to be making some special offers, discounts, and even a few freebies available to fans of Power Sponsorship. Yay!

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tutorials
As part of our commitment to upskilling the industry, we are developing a series of short tutorials spanning a range of sponsorship topics.

The first is shown below, "Sponsorship Measurement Basics in about 10 Minutes". What can we tell you? Kim wanted to start these tutorials with a bang and picked a subject that was just too big for five minutes!

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All tutorials are presented by Kim Skildum-Red. True to form, she gets straight to the point, providing expert insights and practical advice that makes best practice the most sensible and effective option.

You can visit the Power Sponsorship YouTube channel for all of our tutorials and Kim's favourite (mostly) marketing-oriented videos. You can also sign up for a Power Sponsorship YouTube subscription, so you will be the first to know when new tutorials are available.

                  
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We have lots of sponsorship white papers for you to download:

"Last Generation Sponsorship" - Our blockbuster white paper, downloaded well over 300,000 times!
"Sponsorship in a Scary Economy" 
“Survival Guide for the New Sponsorship” 
"What Every CMO Needs to Know about Sponsorship" 
"Cheat Sheet: Questions to Ask Before You Hire a Sponsorship Broker" 
"Cheat Sheet: Marketing Terms Sponsorship Seekers Must Know"
“Don’t Go to Another Sponsorship Conference Until You Read This”
“Top Ten Tips for Sponsorship Seekers” 

“Sponsorship and the Public Sector” 

And two free sponsorship tools (MS Word templates):

"Generic Inventory"  - a creativity tool for sponsorship seekers who need to know all that they can offer a sponsor

"Sponsorship Guidelines" - a tool for sponsors to make it easy for potential sponsors to know what you want

All tools and white papers are copyright. Don't be a mug. Contact us before you distribute them.

 

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2010 Australasian Workshop Tour

New skills, new approaches, new case studies, but the same powerful, practical delivery that has made training with Kim Skildum-Reid legendary.

Auckland
23-24 March - Power Partnerships (for sponsorship seekers)
25 March - Amazing Sponsorship Results (for sponsors)

Sydney
29-30 March - Power Partnerships  
31 March - Amazing Sponsorship Results  

Melbourne
20-21 April - Power Partnerships 
22 April - Amazing Sponsorship Results  

What now? You can...

Don't delay, early bird pricing is in effect until 12 February!

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Looking for books by Kim Skildum-Reid? Click to check them out on Amazon:

The Sponsorship Seeker's Toolkit 3rd Edition
The Ambush Marketing Toolkit
The Sponsor’s Toolkit  

But don’t stop there! There are more great books on our recommended reading list. Our favourite books of the month are shown below.

The Sponsorship Seeker's Toolkit 3rd Edition The Sponsorship Seeker's Toolkit by Anne-Marie Grey and Kim Skildum-Reid
Moneyball Moneyball by Michael Lewis

Click here for more book recommendations

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Here are some other industry resources you may want to check out:

Here are a few of our favourite sponsorship links

We also feature industry conferences from around the world

Plus, a list of Kim Skildum-Reid's workshops and speaking gigs

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